This article, written by Doug Norval (who is not a member), has been reproduced with his permission.
It gives some nice perspective on trying to mitigate the reputation the 4x4 industry has amongst environmental concerns.
In general 4x4 drivers are not looked on favourably by most conservation authorities (and I broadly include quad bikes whose riders are considered even worse) Conservation groups are extremely hesitant to talk to us and allow or invite us to get involved with their projects. This is purely as a result of bad faith on the part of 4x4 clubs and associations who have previously been involved and, quite frankly, STUFFED IT UP. Also the Beach ban and the strict enforcement of the environmental laws now on the Wild Coast, Namibia and Angola are as a result of the actions of a few bad apples in our community.